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What Percentage of Consumers Pay for Online Subscription Services?

What Percentage of Consumers Pay for Online Subscription Services?
59% of consumers have an online subscription service; 40% used to have an online subscription service.
By far the most popular are video streaming services, where 46% of consumers are subscribed.
Second most popular are music streaming services, where 23% of consumers are subscribed.
Software, news, and premium apps each have between 10-13% of consumers subscribed.
Online subscription services are universally more popular in urban geographies, perhaps because of the concentration of young people there.
Younger adults universally subscribe to more online subscription services than any other age cohort.
The contrast is sharpest between young adults who subscribe to music services (38%) vs. older adults (9%).
About Report
Mercator Advisory Group’s most recent consumer survey report, Subscription Services and Bill Pay: Card Payments Dominate, from the 2019 Technology Survey of the bi-annual North American PaymentsInsights series, examines U.S. consumers’ current use of subscription services and methods for paying their bills.
The report, which is based on an online panel survey administered to 3,006 U.S. adults in November-December 2019, presents results from questions exploring how adults in the United States use and pay for “box of the month” clubs and online subscription services. It also explores the ways consumers pay their bills and the increasing importance of digital bill payment.
Regarding subscription services in the U.S., consumers are about twice as likely to subscribe to an online subscription service as to subscribe to a “box of the month” service (59% vs 23%). Interestingly, a relatively large portion of American adults (38%) do not subscribe to either type of service.
When it comes to paying bills, the majority of consumers (6 in 10) are currently paying at least some of their bills electronically through either automatic billing or bank account withdrawal. Consumers are paying bills in equal proportion through electronic bill pay via their bank, their biller, or bill pay service.
“This report explores two very important aspects in the payments ecosystem—subscription services and bill payment. Electronic payments play a very large role in both of these areas, and it is important to understand the payments dynamics of both,” stated the author of the report, Peter Reville, director of Primary Research Services at Mercator Advisory Group, which includes the North American PaymentsInsights series.

Article Credit https://www.paymentsjournal.com/what-percentage-of-consumers-pay-for-online-subscription-services/

COVID-19 has made an identifiable impact on the way consumers are going about making payments. Some of these changes have been enforced by the physical challenges of coping with day-to-day life during the pandemic; while shops are closed and the move to contactless payments for in-store payments being the most obvious. COVID-19 might also have a psychological […]

Latest Articles

What Percentage of Consumers Pay for Online Subscription Services?

What Percentage of Consumers Pay for Online Subscription Services?
59% of consumers have an online subscription service; 40% used to have an online subscription service.
By far the most popular are video streaming services, where 46% of consumers are subscribed.
Second most popular are music streaming services, where 23% of consumers are subscribed.
Software, news, and premium apps each have between 10-13% of consumers subscribed.
Online subscription services are universally more popular in urban geographies, perhaps because of the concentration of young people there.
Younger adults universally subscribe to more online subscription services than any other age cohort.
The contrast is sharpest between young adults who subscribe to music services (38%) vs. older adults (9%).
About Report
Mercator Advisory Group’s most recent consumer survey report, Subscription Services and Bill Pay: Card Payments Dominate, from the 2019 Technology Survey of the bi-annual North American PaymentsInsights series, examines U.S. consumers’ current use of subscription services and methods for paying their bills.
The report, which is based on an online panel survey administered to 3,006 U.S. adults in November-December 2019, presents results from questions exploring how adults in the United States use and pay for “box of the month” clubs and online subscription services. It also explores the ways consumers pay their bills and the increasing importance of digital bill payment.
Regarding subscription services in the U.S., consumers are about twice as likely to subscribe to an online subscription service as to subscribe to a “box of the month” service (59% vs 23%). Interestingly, a relatively large portion of American adults (38%) do not subscribe to either type of service.
When it comes to paying bills, the majority of consumers (6 in 10) are currently paying at least some of their bills electronically through either automatic billing or bank account withdrawal. Consumers are paying bills in equal proportion through electronic bill pay via their bank, their biller, or bill pay service.
“This report explores two very important aspects in the payments ecosystem—subscription services and bill payment. Electronic payments play a very large role in both of these areas, and it is important to understand the payments dynamics of both,” stated the author of the report, Peter Reville, director of Primary Research Services at Mercator Advisory Group, which includes the North American PaymentsInsights series.

Article Credit https://www.paymentsjournal.com/what-percentage-of-consumers-pay-for-online-subscription-services/

COVID-19 has made an identifiable impact on the way consumers are going about making payments. Some of these changes have been enforced by the physical challenges of coping with day-to-day life during the pandemic; while shops are closed and the move to contactless payments for in-store payments being the most obvious. COVID-19 might also have a psychological […]

Three months ago, we were cranking out calls, traveling to meet clients, and shaking hands with colleagues. Now, we are facing a dramatic change that we have never experienced before.  Over the past week, the Outreach company has seen a dramatic increase in customers asking for guidance on how to adapt their existing strategy to […]

How US Shoppers Continue To Support Small Businesses

Americans enjoy shopping. According to an analysis from Internet Retailer based on U.S. Commerce Department retail sales figures, total retail sales, exclusive of fuel, automobiles, and restaurants, exceeded $3.6 trillion last year, up 4.1% versus 2017.

Americans especially love to shop online. Not a huge surprise, e-commerce retail sales continued their double-digit growth in 2018, jumping 15% from just under $450 billion to over $517 billion. While e-commerce retail still only represents 14.3% of total annual retail sales, what’s more interesting is that e-commerce sales represented over half (just shy of 52%) of all retail sales growth in 2018.

Americans love Amazon.com. Internet Retailer estimates that the cumulative total volume of Amazon transactions (marketplace sellers and Amazon products) exceeded $206.8 billion last year, which equates to 40% of all U.S. online retail.

Small businesses (SBs) are also key for Amazon. According to a company press release, third-party merchandise sales, which is primarily SBs, exceeded $160 billion in sales in 2018, representing some 50% of units sold in Amazon sales. Admittedly outpacing first-party sales on both Amazon and across U.S. retailers. SBs are also key to the U.S. economy. With over 28 million small businesses in the U.S. and approximately 600,000 new ‘starts’ each year, small businesses represent over 97% of all businesses in the U.S. According to the U.S. Small Business Administration, more than 50 percent of people either own or work for a SB and SBs create about two-thirds of all new jobs annually, with retail representing just over 35% of total small business employment.

Over the past several years, there’s been a real movement to promote shopping at small businesses in the U.S. In 2010, American Express launched its Small Business Saturday® program, which was designed to get people shopping locally on the Saturday after Thanksgiving, during what is one of the biggest shopping periods of the year. 2018 marked the ninth annual Small Business Saturday, bringing in an estimated record $17.8 billion in sales from local businesses in all 50 states plus Washington D.C. and Puerto Rico1. Over the years, Small Business Saturday spending has now reached a reported estimate of $103 billion since the day began in 20102 — that’s $103 billion over 9 days alone.
What started as a day to celebrate small businesses, Small Business Saturday is now a nationwide movement encouraging people to Shop Small® every day. Participating in the Shop Small Movement is a great way for small businesses to reach new customers and to promote their business. And American Express not only promotes the event to create consumer awareness, but they also have a variety of free downloadable marketing materials (such as badges, social posts, blog posts, and digital banners) and free signage for brick and mortar businesses. Additionally, as an American Express accepting merchant, you could get recommended for free to Card Members who are more likely to spend at your business. In 2018, nearly 17 million people received recommendations on where to shop3. Learn more at americanexpress.com/promoteyourbusiness.
Thanks to programs like Shop Small, small businesses are back and here to stay.

This article is brought to you by American Express.

It is unsurprising to discover that stay at home orders and social distancing is having a significant impact on consumers’ confidence in eCommerce. Overall, 42% of customers are shopping online much more because they cannot or will not buy in physical stores. A third of customers (33%) say that they are shopping online for specific […]

Are Your Merchants Accepting Cashless Payment?

We are witnessing a surge across the payments industry, accelerating a transition towards cashless. The research reveals that, as more people are informed of the risks of exchanging cash and touching credit-card terminals, cashless technology will continue to storm into the mainstream of America.

The Expedited Transition To Cashless Payment

We know due to Covid-19, the use of contactless mobile payments is growing. The convenience of a pure contactless bank card combined with a rise in retailers that allow contactless payments has driven a change in consumer habits over the past years.

In all three countries recently surveyed, more than half of respondents (63% in France, 52% in Germany, and 56% in the UK) indicated that they now use contactless payment methods more regularly than before the Covid-19 crisis. And why? Due to the risk of infection and to help contain the virus. This represents a significant change inhabits, and it is easy to understand the reason. Even with retailers going to extra lengths to restrict the spread of the virus, such as limiting the number of customers allowed into their stores at any one time and more regular store cleaning, considerable risks are still present when exchanging cash or touching payment keypads.

It appears that Covid-19 will be the unlikely catalyst for advancing and driving our transition towards cashless payments faster than anyone could have predicted.

For more information on contactless devices for your merchants
contact

Steve Feldshuh VP of Strategic Sales
steve@btrpay.com
(877) 423-8637

How Generation Z Pays During Checkout

The desire for alternative payment systems is particularly strong in younger consumers. For over two decades, making an online payment was a candid choice: card or digital wallet?
But while these two payment systems remain available to this day, the landscape has shifted considerably. From in-app payments to mobile wallets, prepaid vouchers, and even online cash, the increase of smartphones and digital technologies has created more and more ways to pay, providing users with convenience, flexibility, and choice.
More importantly, customers are now securely in the driver’s seat. They no longer have to pay using one of the methods merchants offer. Instead, they expect to use their favored payment method. And they’ll move on to another merchant if this isn’t available.

The revolution is generational.
According to our latest research, where more traditional customers remain more prepared to pay with their card and using a digital wallet as a backup, younger customers are welcoming a wider range of ways to pay.
This holds particularly true for Gen Z i.e. consumers aged 24 or under. Our research found that less than half of Gen Z consumers — 39% — regularly pay online with a credit card compared to 49% of other consumers.
By contrast:
40% habitually use in-app payments
34% habitually pay with a mobile wallet
29% regularly pay with online cash
25% habitually use prepaid vouchers or pins
But the trend isn’t just limited to Gen Z.
Millennials — consumers aged 25 to 39 — use alternative payment methods just as often at Gen Z. The only notable differences are that Millennials have a slightly higher inclination for online cash payments (30%) and a lower liking towards prepaid vouchers and pins (23%).
In comparison, the popularity of alternative payment methods is much lower for customers over the age of 40. Only 24% of Gen X (consumers aged 40 to 54) habitually use in-app payments, for instance. And even fewer Baby Boomers (consumers aged 55 to 74) use them — 16%.

Why consumers under 40 are choosing alternative payment methods
Younger customers are adopting alternatives, while older consumers are sticking with more conventional online payment methods.
There’s no denying that more youthful consumers — and especially Gen Z — are more aware of alternative payments. Case in point, our research found that 83% of Gen Z consumers have heard of mobile wallets, while 84% have heard of in-app payments. But while more comprehensive awareness surely plays a part in driving adoption — consumers can’t use a payment method if they’ve never heard of it — it’s only one piece of the puzzle. Indeed, the argument that more Gen Z consumers use alternative payment methods because they’re more aware of their existence doesn’t always hold water. Consider this. While only 57% of Gen Xers and 49% of Baby Boomers have heard of prepaid vouchers and pins, for instance, awareness of mobile wallets is high across the board. 83% of Gen Xers — just 1% less than Gen Zers — have heard of them. And 79% of Baby Boomers have also heard of them. Yet, only 24% of Gen Xers and 15% of Baby Boomers regularly pay with a mobile wallet. So what other factors might be affecting payment choices?

Old habits
While there can’t be appropriation without knowledge, different generations also have differing attitudes to finance and technology. And this unquestionably influences their choice of payment methods.
Case in point, where 60% of Gen Xers use a smartphone daily, they also use credit cards more profoundly than any other generation. This could be because they came of age at a time when it was easier to get a credit card. But it’s probably also due to their attitude towards online security — according to a LastPass study, 79% of Gen Xers worry that they’ll be hacked.
By contrast, even though Baby Boomers have been slower to adopt new technologies, those that have done so are as enthusiastic about it as younger generations. The problem is that they’re comfortable with credit cards and digital wallets, so they don’t see why they should use alternatives. A Pew Research Centre study, for example, found that 43% of Baby Boomers don’t use mobile payments solely because they prefer to pay using other methods.
In comparison — and because they’re digital natives — Millennials and Gen Z are more content with tech and, so, more open to trying new technologies. At the same time, the younger customers of today have a harder time getting access to credit cards, and this may also be pushing them further towards alternative payment methods.

The future of online payments
Whatever the motives why younger customers prefer alternative payment methods, it’s clear that offering just card and digital wallet payments at the online checkout is no longer going to cut it. By 2020, 40% of consumers will belong to Gen Z. And this means merchants who don’t start offering more choices at the checkout risk losing a sizeable chunk of business. At the same time, our research shows that more and more consumers of all ages are waking up to the benefits of alternative payments. Moving forward, the advice for merchants couldn’t be more clear if you want to attract and engage more customers, offering more payment choices.

For more information on how we can help you offer more payment options visit our Partner Page https://btrpay.com/agent-iso-partner-program/

What’s Next For The Payments Industry?

2019 was an impressive year for the payments industry; tech innovation and the changing perspectives and expectations of customers and businesses continue to reshape the aspect of both physical and digital commerce. Due to the recent pandemic, we expect the evolution of payment services to continue; some of the key trends that emerged last year will become even more prominent. We predict the following will play a significant part in determining the future of payments in 2020.

NFC /Contactless Payment

Coming into 2019, the US market was years behind many nations in the world in the adoption of contactless (NFC enabled) debit and credit cards. There is a collective effort on the part of consumers and banks to correct this due to COVID-19; Visa is predicting that over 100 million NFC enabled cards will be in circulation in the US by the end of 2020.
In addition to the release of contactless cards, one needle-mover may be the growth of the Visa Ready for Transit program. In the UK, it was the introduction of contactless payments to the London Underground that sparked a notable increase in adoption; and over three million contactless payments have been made since the contactless payments pilot was started on many subway services in New York in June 2019. The number of routes will increase in New York as well as launching in San Francisco and Boston in 2020. Merchants are ready for the change, and the consumers are demanding it. Contactless payment is here to stay as we are fully aware of how COVID-19 spreads.

The constant rise of omnichannel payments

As small businesses try to keep up with their online competitors, they are coming under an increased requirement to deliver the same user experience customers receive online and at the checkout, this means offering the same breadth of payment options, and user experience.
This is one reason that we will continue to see more omnichannel payment initiatives launching in the coming months. Another reason is that consumer purchasing habits are changing, preferring a more blended experience of online and offline interactions. Keeping cards on file, the growth of mobile payments, and improvement in mPOS technology payments are continuing to merge.

Consumers demand invisible payments.

Offline, consumers are frequently comfortable with the concept of invisible payments. Apps such as Uber, where a consumer receives an experience and can walk away without having to worry about payment, receipts, tips, and change, have redefined best-practice for seamless payments. Similarly to Apple Pay, Google Pay, Amazon Go continues to grab the notice of shoppers; 16 stores are now open in the US, and Amazon has said that there will be a massive scale expansion in 2020. And several start-ups are replicating the Amazon model.
As these types of payments become more commonplace in 2020, consumers will increasingly demand this exciting new way to pay. Expect the number of real-world retailers and assistance providers looking to imitate this model to increase substantially in the next 12 months.

Moving beyond two-factor authentication

The deadline for implementing Strong Customer Authentication (SCA) has been pushed to December 2020, but that has not prevented biometric authentication for payments from growing in importance. In Lost in Transaction: The end of risk? 48% of consumers told us that they had authenticated a payment using fingerprint, facial recognition, or voice-activated technology. Among consumers aged 18-24, adoption rates are significantly higher (69%). But this isn’t the end of the online payment authentication course. As users continue to demand more security and, at the same time, frequently frictionless checkouts, technologies that leverage other more passive authentication factors such a location, time of transaction, and even predicted behavior will come to the fore. And there will be even more exciting developments in the next year on top of these, but surely, this gives you a taste of what we’re expecting to see take the payments world by storm in the next 12 months.

For more information on NFC/Contactless secure devices that are ready for the future, contact us at 877-423-8637

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