Soon as the holiday season or some occasion nears, sales figures suddenly start to grow greatly in numbers. But as the season or occasion passes, the sales suddenly go down. This slump in sales is very common regardless the nature and product of the business. We say this so surely because we, being a payment processing company, see the drop in figures from a majority of our merchant account holders.
So, we took it upon ourselves to help our clients get out of this sales slump by offering them some tips and suggestions to attract more customers during slow business days.
Offer Coupons Through Some Creative Marketing
Coupons, discounts and freebies always attract customers. This type of marketing tactic could especially work if you put in a little research behind it. Look at your holiday season sales to find out what were your fastest moving products. Then reach out to your customers with offers and coupons for those products. This will surely help you attract some attention
Create a Calendar of Upcoming Occasions
Being prepared in advance always pays good. Spend some time in creating a calendar of special occasions and days that are to come in the future and plan your product range and sales according to them. Stocking up on something that sells more during a certain occasion can give your business and sales a great financial boost.
Use the Word ‘Free’ in Your Favor
There is just something about this word that attracts people. Use it to your advantage. If, for example, you are in online retail business just offering free shipment will help your sales gain a lot of traction.
If these few suggestion are thought about carefully and applied strategically, businesses can enjoy fast and quick growth in their sales. Best part, these strategies can be recycled and reused year in year out. This signifies that you will not have to worry about facing a slump in sales ever again.